Cycling Is Essential

Shop by phone, online with sidewalk pickup or in-store.

click+collect. order online. free store pickup.


Conveniently located on the corner of Highway 40 and Highway K.

We are a full service cycle shop specializing in the GURU FIT and RETUL bicycle fitting systems. We believe a proper fitted bicycle is critical for the best possible cycling experience. With the aid of motors and software we are able to produce a list of the best fitting bikes in the industry. Not just what we sell. That is Customer Service.

But don’t let the name fool you!

SBR O’Fallon is much more than just a bike store. We have deep roots in Mountain Biking and we are the race headquarters of several events and experience opportunities.  

Learn More

Scott Bikes
Specialized Bikes & Gear
BMC Bikes
Kuat Car Racks


THE GURU FIT SYSTEM enables cyclists of all ages and experience levels to find the perfect bike and riding position to match their personal preferences.

THE RETUL FIT SYSTEM  involves 3D motion-capture technology to reveal the precise angles through which all the joints and levers in you body are working dynamically, while you are riding your bike.